2010 predictions for digital media
2009's nearly over and 2010 is looming!
In 2009, we saw Facebook become the dominant social networking site while Twitter and smartphones experienced explosive growth.
With analyst pulling out reports on 2010 trending, I thought I start our very own chain based on our experiences about what's going to be hot in the digital space next year. We'll probably have our own internal debate over the list below, but feel free to join and share your views? 1. B2B social media will start to take off in Asia (especially Singapore being used as a testing bed)
I say this with certainty as the clients which I'm working on in the B2B space are already exploring new opportunities. Tech companies will certainly be the first to lead the way but I believe the rest will follow shortly. There is a huge opportunity for B2B companies to claim key messages online and establish thought leadership by engaging with the community which is already out there discussing about key topics.
It will follow the path of how consumer brands in Singapore were slowly engaging with the community in 2007/2008 and scaling the growth of the community. This will be one to watch out for.
2. Mobility
Based on our previous post below, need i say more? As the various mobile OS battle it out, reports from Gartner and IDC show that the growth of smartphones will drive the different media consumption habits and aps will become more crucial as part of the overall outreach
3. Engaging content using exsisting platforms
After this year's financial meltdown, companies were watching their marketing spend and marketers were expected to do more with less. Some brands realized that using engaging content whilst leveraging existing platforms (Facebook fan pages, wikis developed by fans etc.) were the way to go and managed to gain great traction durting tthis period.
My personal take is that this trend is likely to continue, brands who have yet to do so will begin to explore leveraging social media in this format rather than a snazzy new microsite which has no sustainability with consumers after the campaign. In addition, brands who have already done so will scale further by engaging other platforms such as forums.
4. Twitter to finally monetize?
As Twitter aims to monetize, commercial twitter accounts will be available which gives brands special access to do various thing a normal account can't.
Please add on and share your views!
Posted by Mark Khoo
