Contributors
2010 - Finally Year Of Mobile?
I don’t know about you but I’ve been hearing “this is the year of mobile!” shouted from the mountaintops every year for the last few years, but for the first time I’m beginning to believe than 2010 may just be it, especially if the global economy gets back on track.
Last week I saw two pieces of news that have been leading me down this path:
“The application 'uART' allows iPhone users to take their photo and use the application to try new facial styles, ranging from full-on beards to custom goatees. "The application allows you to try out a new look while test driving the new Gillette Fusion Power, a five blade razor which includes a single blade precision trimmer for angular and precision styling. The iPhone even vibrates to simulate the powered vibrations of the razor," Jonathan McKenzie, digital creative director for BBDO/Proximity Singapore, said.”
2) Pizza Hut iPhone app generates US$1m in sales
“After being live in the App Store for three months, the Pizza Hut application for Apple’s iPhone and iPod touch has surpassed $1 million in sales.”
Talk about hardcore ROI. One million in three months via mobile channels is an amazing number and I’m sure people are pointing to this the way they pointed at Dell’s $3m revenue from Twitter and thinking “this is where we have to go next”
So what do you think? Mobile – destined to be overhyped for the next year or has its time finally come?
Allocating Time And Resources To Social Media (Again)
At the risk of sounding preachy (given the other post on social media time allocation), here are three more images from a great post called social media time management: resource allocation.
The first is allocating time by function depending on your organisation's social media maturity:
The second is allocating time by person (and hours):
And the third is applying that to larger organisations:
Those of us who blog, podcast, tweet etc know how time consuming it is (on top of our regular day jobs). This would be really useful in setting expectations and making sure organisations know what being engaged in social media and creating content really means.
Thoughts On The U2 "Live" Concert/Webcast
As I type this, there's a live concert going on on YouTube (yes, YouTube) by U2.
I'm by no means a fan of U2 (don't kill me) but there are a few interesting things about how this is done.
- While I wouldn't call U2 an "old" band, one would argue their fan demographics skew slightly older. Getting a concert on a social channel could help spread the world to younger (< 18) fans in this day and age.
- U2 is a smart band. If you look at the stream (screen shot above) there are calls to action everywhere. Whether it's monetary (buy album now), opting in for future news/transactions (joining newsletter) or spreading word of mouth (sharing on Facebook, Twitter) anything someone clicks on adds value to the broadcast and U2 in some way.
- This could really be the future of broadcasting where everyone globally interacts at the same time. We already see it during soccer matches if you follow them on Twitter. But what if it were aggregated to one channel (ie YouTube) for everyone in the world? It really changes your perception of television, media and broadcasting.
- Less of an observation but just a thought: how much bandwidth do they have?!?!?!
Technorati - State of the blogosphere report 2009
I would've loved to have more time to look into Technorati's latest report on the state of the blogosphere 2009, and i will do so at a later stage.
However, what interests me the most are as follows:
- How much has blogging impaced your professional life? I gotta say i mentioned my blog pretty much when i was getting my first job. :)
- Twiiter compliments blogs rather than take over them. 83% of page views are from Twitter.
- Trending: Politics and business have the most impact in the blogosphere. While US centric, it'll be interesting to see how our next Singapore elections will affect the local blogosphere buzz.
Sean Parker’s Rise of Facebook And Twitter, Fall Of Google Presentation
Sharing a cool slide presentation from the Web 2.0 summit to what Parker describes as the perceptible shift from "information services" (Google, Yahoo) to "network services" (Facebook, Twitter, Apple and Ebay)
Filed under //
slides
social media
Posted by Dorothy Poon
Comments [2]
Social sites just keps growing
We've seen tons of potential apps come and go, but when the big boys and the founder are getting it on, you know it's going to get even bigger without disappearing into the abyss.
But wat's been interesting to me in all ths is how social networking sites have integrate themselves into key searches andi couldn't agre mre with Corvida on her blog post Bing, Facebook, And Twitter: The Impact Of Social Media On Search.
eWeek
Cost-conscious business owners are turning to social networking sites such as Twitter to promote their businesses, a report from BIA/Kelsey finds.
According to a recent report, social media and networking sites like Twitter, Facebook and LinkedIn continue to attract interest from small and midsize businesses looking for a marketing boost. A BIA/Kelsey Local Commerce Monitor study found 9 percent of midmarket companies currently use Twitter to market their businesses. In addition, the study found 32 percent of SMBs indicated they plan to include social media in their marketing mix in the next 12 months by using a page on a social site such as Facebook, LinkedIn or MySpace. Furthermore, 39 percent of SMBs plan to include customer ratings or reviews on their own Websites, and 31 percent plan to include links or ads placed on social sites or blogs.
Resource Library: The study revealed adoption of social media by SMBs is more prevalent among younger businesses. The percentage of SMBs by age of business currently using Twitter for promotion was found to be as follows: 16 percent of SMBs in business three years or less, 11 percent of SMBs in business four to six years, 6 percent of SMBs in business seven to 10 years and 2 percent of SMBs in business 11-plus years.
Steve Marshall, director of research and consulting for BIA/Kelsey, said social media is clearly gaining traction among SMB advertisers. “As local consumers increasingly gravitate to social networks, local businesses understand they need to be part of the conversation,” he said. “This opens up a market opportunity for local media companies that offer products and services that enable local advertisers to easily integrate social media into their marketing efforts.”
Local Commerce Monitor is BIA/Kelsey’s annual tracking survey of SMBs, conducted with research partner ConStat since 1999. The survey measures where SMBs are spending their advertising and promotional budgets and how their media usage and spending habits are evolving. Local Commerce Monitor Wave XIII was conducted in August 2009 via an online survey of 1,092 SMBs, comprising a core sample of 302 SMBs, plus SMBs from three “super vertical” categories—home/trade services, professional services and financial services.
The survey comes on the heels of a report from Internet2Go analyst Greg Sterling, who recently conducted an online survey and found that 45 percent of 2,400 business respondents with fewer than 100 employees said they use Facebook and Twitter to promote their businesses. The survey targeted the most frequent content publishers who are members of local business social network MerchantCircle. Sterling also found that three-quarters of the businesses he spoke with go to local sites such as Yelp, Yahoo Local and CitySearch to see online reviews about their businesses. Most of these folks went to review Websites and conducted vanity searches on their business names.
via eweek.com
Posted by Amelia Wong
Comments [0]
You HAVE To Allocate Staff Time To Social Media
I chanced upon this great presentation by Beth Kanter about arts and social media and here's what it says on slide 40:
I cannot emphasise how important this is for anyone involved in social media. When I don't go through a routine like this in the morning, it really begins to pile up and I'm digging myself out of that hole for the rest of the week. Do you have specific times partitioned for social media or is it a come and go thing?
Filed under //
socialmedia
Jamie Oliver Has An iPhone App - Where's Yours?
Brian) shared a link to Jamie Oliver's iPhone App that has 50 twenty-minute recipes with full illustrations and instructions, and that just blew my mind.
Not because the idea of Jamie Oliver having an iPhone app is crazy, but because it's such a simple but brilliant idea! When I do stuff in the kitchen, I usually have my laptop open, squinting at the screen reading the recipes and trying not to trip over my laptop power cord. How much easier would this be on a mobile device? How could this work for you if you were a milk product? A chocolate brand? A supermarket? Why let the drink-mixing apps have all the fun? Let's not underestimate the power of mobile. It may be early yet but the potential is definitely there.
Comments [0]